Campaign & Social Content

Adobe Illustrator, After Effects, Photoshop, Indesign & Figma

2025-2026

This collection highlights campaign and social content created for Dr. Dennis Gross Skincare, including the March 2026 Friends & Family Sale, Peels Campaign, and Lip Tint Launch. A range of digital assets were developed for social media, paid ads, and campaigns, each crafted to reflect the brand's clinical authority while maintaining a compelling, consumer-facing presence.

March 2026 Friends & Family Sale

For the March 2026 Friends & Family Sale, I led the design direction and managed the feedback process with our agency partner, Pixelette Studios. I developed a comprehensive design document outlining the creative vision and direction for the campaign. The visual concept centers on product-only photography with no model imagery, featuring masked and composed products set against a blue gradient background, enhanced by shadows to convey freshness, brightness, and the seasonal transition into Spring. The system was built with three distinct visual variations to maintain engagement and prevent repetition across all digital assets.

Creative Direction

To keep communication clear with the agency, I created annotated feedback documents where I drew directly on their designs using redlines and callouts to mark exactly what needed to change. This made sure nothing got lost in translation and revisions stayed on track.

Peels Campaign Support‍ ‍

In support of the relaunch of Dr. Dennis Gross Skincare's bestselling peels, available in Universal, Ultra Gentle, and Extra Strength, I contributed to a comprehensive campaign spanning multiple asset packages. Deliverables included social media and paid media assets, video and motion content, site assets, and UI design mockups for the Peel Quiz. The CRM component consisted of 20+ emails, including sends featuring all three peels together as well as individually tailored sends per peel strength. Email types spanned Cartful, Broadcast, Trigger, and Welcome flows, alongside MMS assets.

Email Assets

CRM Assets

Site Assets

Lip Tint Launch ‍

For the 2026 Lip Tint launch, I led the full CRM and site asset buildout under the DermInfusion branding. CRM deliverables included a suite of six emails, several animated, along with MMS assets. Site assets were designed in Figma across desktop and mobile specs and included homepage banners, PLP squares, and nav flyouts. PDP assets featured before-and-after imagery for each tint shade, with versions developed both with and without the Clear Lip Tint.