Site Assets

A variety of site assets were designed for Dr. Dennis Gross Skincare across desktop and mobile, including homepage banners, PLP squares, PDP assets, nav flyouts, and ShopRunner placements. Assets requiring motion were built in After Effects and exported as MP4s, as GIF format is not supported on site. All static work was built in Figma.

A key challenge throughout this process was designing within ADA compliance standards. The brand's signature orange presented contrast limitations, requiring a shift to dark gray as the primary color in many executions. To preserve the brand's identity, orange was retained as a decorative element, keeping it visually present without compromising accessibility.