Website Designs

Figma

2024-2025

Product-focused landing pages were designed using clean, responsive layouts and clear visual hierarchy. Each page highlighted a specific product’s benefits, ingredients, and usage, creating an engaging experience that blended education with brand storytelling. The designs prioritized clarity, scroll flow, and visual balance to guide users through key information while maintaining a polished, on-brand look.

The Moisturizer Edit

For The Moisturizer Edit landing page, I designed both mobile and desktop versions of a landing page spotlighting our moisturizers; Protini, Lala, and Bora, alongside Virgin Marula Oil, which pairs well with all three. The page educates users on the importance of moisturizers, helping them understand the unique benefits of each formula.

I created a clean, scroll-friendly layout that guided users through product education, usage tips, and ingredient highlights. The experience ends with a cross-sell moment featuring serums and UGC using the moisturizers.

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Hydrating Serums

For the Hydrating Serums landing page, I designed desktop and mobile pages for our hydrating serums; Amino Rain, B-Hydra, and C-Luma, highlighting benefits. The gradients were used to help the page feel clear and fluid, showcasing each serum’s formulation with a clean, engaging layout that emphasizes how they boost skin hydration.

To help users build routines, there is a “smoothies” section featuring complementary Drunk Elephant products that pair well with each serum, visually demonstrating how to mix and match for customized hydration. Both mobile and desktop versions were created to deliver a smooth, consistent user experience across devices.

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  • Amino Rain

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  • An image of the Float House.

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